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Google AMP on Gmail. Good or Bad?

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Google will enliven the trend of "story" that previously we know through the status WhatsApp, Instagram, Snapchat and even Facebook. But, unlike its predecessors, Google also integrates this story system through what they call the AMP.

The name AMP is familiar to web makers, explained better by its long Accelerated Mobile Page, AMP is used as a substitute for the landing page of a web (and other) multiple levels before the visitor actually opens the real website.

The Facebook users might experience this whenever they open a link to a website on Facebook and view the website without leaving Facebook. Facebook uses the term, “Facebook Instant Articles”.

That’s great for productivity, for people who are just too busy to open several websites to find what they really need.

Gmail Integration

Google will use AMP into GMail for better user experience. For example, news addicts can read the Newspaper they subscribed to without having to leave their email, interact with the web, and switch to their next subscription. Imagine how cool will that be.

But...

This will also mean more advertisement in your email since I believe that's where the most advertisers will prefer to put their advertisement on. Since most people already have at least one Gmail.

So, which one would you prefer? AMP on Gmail, or deliberately open some websites yourself?

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